With passwordless login gaining popularity these days, you may be wondering if it somethingthat you can benefit from in your business. Traditional authentication with usernames and passwords has been the basis of security for over fifty years,but in light of today's information technology landscape, threats and usagepatterns, the time has come to retire the password. The following are some of the benefits of using passwordless authentication.
First of all, password login can lead to improved user experience. Findings from research show that the average user has 70 to 80 passwords. As you can imagine,it is quite difficult for an average person to create a challenging and securepassword, let alone memorize eighty unique passwords. When you switch to passwordless authentication, users will no longer need to brainstorm in order to set and memorize strong passwords. There will be no more password memorizations required at all.
So, how exactly does passwordless login help your business? There are some users who may abandon their shopping carts or your website if they find that they aresupposed to log in but they do not remember their passwords. Resetting passwordsadds another layer of complexity, which a lot of people detest. But all in all, you still need to make surethe users accounts are secure, right?
With passwordless authentication, your users will have a convenient, stress-free experience. They simply need to input their user ID or phone number to get anew one-time password or PIN (OTP), generated token code or link. In somecases, a biometric (like their face, fingerprint, or retinal scan) is enough for the authentication via some password authentication mobile apps, which much quicker as well as more convenient.
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